Rights
UGC usage rights and fees
Updated 27 August 2026
UGC usage rights say who can publish your video, where and for how long. On HICARI they are not an extra to argue: they travel with the brief. Unlimited organic and one year of paid already sit in the model the brand sees.
What you assign on HICARI, in plain language
You grant a licence: the brand uses your image, voice and file. You usually still own the master unless the brief says otherwise. That difference matters the day they want a new cut that was not in the job.
The closed model already fills the four boxes people argue off-platform: channels (unlimited brand organic), one year of paid, the platforms the brief names, and that one-year term. You do not sign “all use” in an annex. You do not reopen paid at month three because “the campaign is working”.
Organic use (included)
Organic: the brand posts on its feed, Reels, TikTok, site or email without paying per click. It is still use of your face. On HICARI that use on owned channels is unlimited and already in the job. “Forever, everywhere, all media known and unknown” is not organic: it is a wide assignment from an off-platform contract. If they ask for that off-platform, it is not this model.
Paid use (one year included)
Paid: the file enters an ad manager. Your face is shown thousands of times to people who do not follow you. Off HICARI that is argued as an extra. Here the year of paid already travels with the brief. It is not a favour and it is not “extended” with an ok on WhatsApp.
When the year ends, the ad stops using that take or the brand opens another job. Platforms and territories are named in the brief. “Unlimited worldwide paid in perpetuity” is another contract, off-platform.
Whitelist and Spark: not Standard
Whitelist: the brand advertises from your handle, with your name visible. Spark Ads on TikTok is the native variant. You assign more than a file: you assign trust in your profile. On HICARI it is not the Standard video. If the brief asks for it, it is a different job. If you have no community, many brands will not ask; if you do, do not assume it is a gift.
Category exclusivity
Not shooting for another sunscreen for 6 months is exclusivity. Define category and term. “Do not work with competitors” with no list is a trap. On HICARI, if the brief does not name it, do not assume it. Off-platform, read it on paper before you shoot.
How it looks in the brief (not on a surcharge invoice)
Do not split “piece + organic + paid + whitelist” as if each box were an extra to argue. On HICARI the brief already carries the piece, unlimited organic and one year of paid. Whitelist and exclusivity only appear if the job asks for them.
The cross with the brand side lives on What a UGC creator charges versus What a UGC video costs. This page does not publish a creator wage.
Clauses you do not accept off HICARI
Inside HICARI those clauses are not part of Standard. If a brand sends a long PDF off-platform, read the four boxes and do not shoot until you understand them.
- All use, worldwide, in perpetuity, all media known and unknown.
- Image rights with no term in a contract that is not the HICARI brief.
- A right to edit the take until you appear to say a claim you did not shoot.
- Exclusivity with no category and no end date.
- Unlimited revisions “until it feels right”.
What the brief should say
Piece: 1×15 s 9:16 Standard. Organic: brand channels, unlimited (included). Paid: 12 months, platforms in the brief (included). Whitelist: no, unless the job names it. Exclusivity: no, unless the job names it. Revisions: 1 round against the brief.
Frequently asked questions
If we do not mention rights, what applies on HICARI?
The brief. Unlimited organic and one year of paid already sit in the closed model. Off-platform, silence does not protect you: the brand will assume the use that suits them.
Can I post the take on my profile?
Only if the brief allows it. Many file-only jobs hold it until after the campaign date.
Are paid and whitelist the same?
No. Paid uses your file in the brand’s ad account. Whitelist advertises from your profile. On HICARI one year of paid is included; whitelist is not Standard.
Can I charge a paid extra mid-campaign?
Not on HICARI. The year of paid already travels with the brief. Off-platform, paid asked halfway is another contract, not a favour.