Rates
What a UGC creator charges: real rates in Spain
Updated 27 August 2026
A UGC creator in Spain charges per video and per what the brief asks, not per followers. Off-platform each job closes a different number. On HICARI you do not quote blind: the brief shows the fee. This page explains the mechanism, not an invented wage.
The mechanism, without a creator wage
We will not print a “€50 to €500” range or a monthly salary. Those averages sell courses. What is true: a take only for the brand feed is not the same job as a hook pack with a face, a second language and a day on a train.
Off HICARI people argue figure, dates and extras in the first email. Inside, the brief shows the job fee. One year of paid and unlimited organic already sit in the model the brand sees. You do not “add an ads extra” halfway or close an annex on WhatsApp.
If a brand says “the market is X”, ask X for what: file? post on your profile? on-camera? whitelist? Without that, X means nothing. And X is not a salary: it is a job.
What raises the craft (not a euro ladder)
Four factors keep coming back. They are not a vague “it depends”: each one changes the work. On HICARI they are resolved in the brief, not at a surcharge table.
Advertising use
Paid means your face and voice go into an ad. Off-platform that is argued as an extra. On HICARI the brief already carries one year of paid: you do not “give it away” or reopen it at month three.
Length and variants
A 15-second cut is not an 8-hook pack. Each extra variant is another hook to write and, often, another take. On HICARI volume is more videos or more creators, not “I’ll do three more while we’re here”.
Language and travel
A second language is not “the same in English”. It is another brief, another pronunciation, sometimes another set. Train, hotel and a day away are not buried: the brief names them or they do not exist.
Category exclusivity
If you cannot shoot for another sunscreen brand for 6 months, that is exclusivity. Off-platform it is argued. On HICARI, if the brief does not ask for it, do not assume it. With no term and no category, “exclusivity” is a trap.
Deliverable types (the craft, not a price table)
An unboxing is not an ads pack. The table tells you what you are selling. The video below shows the format.
| Type | What it includes | How it is billed |
|---|---|---|
| Unboxing | Open, label, 15–25 s, one variant | The brief shows the fee |
| On-camera testimonial | Face, benefit, close, 20–30 s | The brief shows the fee |
| Tutorial | Steps, product in use, 30–45 s | The brief shows the fee |
| Ad variants | Same product, several hooks, cutdowns | More videos or more creators |
Inside HICARI versus off-platform
Off-platform, the first message often carries a number. Inside, you apply with evidence: the brief already carries the fee. You do not defend a “from X” in the media kit. You do not argue a paid extra on Friday because “the campaign is working”.
That does not make you an employee. You still invoice, you still pick briefs and you can still say no. What changes is that the job price is not reopened in a thread. The brand pricing page is the only silo cross: that is how the payer reads it.
What you should not accept
Some offers are not a first client: they are unpaid work with another name. On HICARI the brief filters most of them. Off-platform, you filter.
Product-only payment
An €18 jar does not pay for a video the brand will run as an ad. If you want the product, sign it as a barter with limited use. If not, pass. “We will give you exposure” is not a payment method.
“All rights forever” off-platform
Forever includes paid ten years from now. On HICARI the use is already closed (unlimited organic and one year of paid). Off-platform, if the contract asks for perpetuity, it either does not fit or you do not sign. Usage rights and fees explains what you assign.
Usage rights and feesUnlimited revisions
One round against the brief is normal. Unlimited is an endless chat. Write “one round aligned with the brief; out of brief, another job”.
Shooting before you read the brief
If there is no format, dates or written use, do not shoot on faith. On HICARI the brief exists before you apply. Off-platform, ask for the paper or pass.
How to reply to a brand (inside and off)
On HICARI: three links that fit, real availability, one line on why your angle works. No biography. No invented number in the subject.
Off-platform, if they ask for a figure, do not lead with the number. Lead with the deliverable. Then ask the use. Then, if you still want the job, give a figure for that contract — not a sector average. Copy and replace the brackets:
Hi [name], Here are three [format] pieces that fit this brief (links). I read: 1 video, [length], [the use you wrote], one round. I can shoot from [date]. If use or variants change, we settle that before the shoot, not halfway.
Frequently asked questions
Do I charge less if I have no followers?
For file UGC, no. You charge for the video and for what the brief asks. Followers matter if they also post on your profile.
Can I take product as payment?
You can, if you want the product and you limit use. Do not treat it as a market rate or as a first portfolio “client”.
When does what I earn change?
When the brief adds variants, travel, a second language or exclusivity. On HICARI that is visible before you apply. Not when “the brand is big”.
Where do I see jobs with the fee written down?
On HICARI the brief shows the fee. If an off-platform job has no figure and no use, ask before you shoot.
Is there an official UGC creator wage?
No. Off-platform each contract closes a number. Inside, the brief marks the job. We do not publish a creator-income figure.