Pricing
What a UGC video costs
Updated 27 August 2026
A UGC video on HICARI has a closed price: from €70 for a Standard 15s. That €70 is what the brand pays. It includes one year of paid use and unlimited organic. This page explains the model so the budget does not surprise you mid-campaign.
The closed price, no invented ranges
From €70 for a Standard 15s video. There is no “from €150” from a thread and no Twitter average. The number is what the brand sees when it posts the search. Length, creator level and number of creators move the total. We do not publish a tier ladder: the brief locks the figure.
Asking for “a UGC” with no format is like asking for “a car” without saying city runabout or van. The first number you hear off HICARI will be useless. Here the model is the same for an unboxing and a testimonial: the content type changes the craft, it does not invent another base fee.
What the price includes (and what you do not add)
Paid is not an extra someone “gives you to be nice”. It is already inside. If a creator off HICARI includes paid “to be nice”, they are either giving rights away or they have not read the brief. Both end badly.
| In the closed price | Not part of Standard |
|---|---|
| 1 Standard 15s video, vertical 9:16 | A monthly subscription or “minutes packs” |
| Unlimited organic on your channels | Whitelist / ads from the creator’s profile |
| 1 year of paid use (Meta, TikTok or other) | A production-house spot or a 90s film |
| One revision round against the brief | Travel or a second language if the brief does not ask |
| 30-day refund | Worldwide all-use in perpetuity |
Content types (the price still starts at €70)
The type of take changes the shoot, it does not invent a euro range. Unboxing, testimonial, tutorial or a hook pack still start from the same model: Standard 15s from €70. Length, level and number of creators adjust. The video below shows the craft, not a price catalogue.
Unboxing and first impressions
Cheap to produce if the product arrives at home. Expensive to redo if the label does not read. Use it when the pack is the argument. The price still starts at €70; a tube that will not open first time does not justify another rate list.
On-camera testimonial
Face, benefit, objection. The craft rises if you need a tight profile (age, accent, city): you solve that by picking the creator, not by inventing a surcharge. The floor of the model does not change.
Tutorial or demo
More shoot and edit minutes. Fits product pages and “how it works” ads. If you need 30 or 45 s, length moves the total. There is no published “tutorial rate” on the side.
Ad-variant pack
Several hooks on the same product. 4 hooks are not “one long video split up”: each hook is a hypothesis. On HICARI volume is the number of creators or videos, not a minutes pack with an invented discount. Each Standard still starts at €70.
Rights included, not lines to argue
Unlimited organic on your profiles and site. Paid for one year. That is the pack. There is no multiplier for “if we later drop it into Ads Manager”. There is no 90-day versus 24-month table: the year is included.
If the year ends and the ad is still live, the next job is another video. Whitelist and Spark Ads from the creator’s handle are not Standard: the brief asks for them as a different job. Territories and languages are written in the brief, not “later if it works”.
UGC versus a production-house cost
An 8-person production house gives you art direction, locations and a cinema master. UGC gives you hook hypotheses in a few days. UGC does not win when you need an institutional spot or a 90-second film with union talent.
It wins when the bottleneck is testing, not “making brand”. Saying so builds more trust than selling UGC as the answer to everything.
How to budget a recurring campaign
Example: an ecommerce shop with 4 SKUs that wants ads every month. You do not book a subscription. You book creators: two per SKU is eight Standard videos. Each one starts at €70. One year of paid is already inside, so you do not add a “Meta extra” on the spreadsheet.
Book internal time for legal, paid and social in 48 hours. The hidden cost is not the video: it is the “more energy” round on Friday afternoon. One timestamped round is cheaper than three opinions in a thread. Post the search on HICARI when the brief already fits on one page.
Frequently asked questions
Is there a platform fee or subscription?
No. You read the guides here and post the search on HICARI with no monthly fee. You pay for the video: from €70 for a Standard 15s.
Does the price include paid and organic?
Yes. One year of paid and unlimited organic sit in the €70 starting price. They are not extra lines. Whitelist from the creator’s profile is not Standard.
Can I pay a cheaper monthly pack?
There is no pack or minutes ladder. Volume is the number of creators (or videos) you commission. Each Standard starts at €70.
Is there a refund?
Yes: 30 days. The model is closed; the price is not reopened halfway because “the brand is big”.
Does the price include music?
Assume no, unless the brief says so. A famous track in ads is a legal problem. The €70 covers the take and the use, not a hit licence.